Pre-Built Applications
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PURL
Personally Connect With Your CustomersPURL is a personalized way of targeting and customizing your message with a series of organized, planned actions for a particular purpose. Whether utilizing mail and/or email, you can target each specific customer or prospect, and present them with information that would appeal to them on a personal one-to-one basis. Let them know you know who they are by providing a personalized reference to your company with a customized URL. (customer.name.yourdomain.com)
It all starts with a plan. ksg3 works closely with its sister company — KSA&D (Kraemer, Schurman Advertising & Design) to create a marketing plan, gather marketing data/information, and execute design, print, mail and fulfill your promotional item. In parallel, ksg3 develops your microsite, structures your data and sets up tracking/reporting.
Whether you have the data you need or need help finding it, with B2B or consumer information, we can help you find the target audience you are looking for.
With complete synergy, your marketing piece and microsite can include offers, promotions and/or surveys for you to gather the information you need. What makes PURL even more powerful is its ability to help you strengthen customer relationships by:
The Power of PURL
- Tracking hits to microsite
- Tracking survey results
- Forwarding leads directly to sales staff
