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Google Browser Size Helps Keep Your Content Above The Fold

12-17-2009
Google Browser Size Helps Keep Your Content Above The Fold
via TechCrunch by Jason Kincaid on 12/16/09
Most of us take them for granted, but web designers have to deal with a myriad of frustrating problems on a daily basis. From browsers that ignore standards to different screen resolutions, there’s a lot for them to grapple with. Today, Google has launched a new addition to its collection of Labs tools called Browser Size that’s meant to help alleivate one of these headaches.
One issue web designers face is ensuring that they keep their important content “above the fold” — you don’t want users to have to scroll down to see the hottest story or a call to action. Browser Size helps with this, by visualizing just what percentage of the Internet-browsing population can see a certain part of your page. This is related not only to screen resolution, but also how large people keep their browser windows.
Using the tool is simple: type a URL in at the top of the screen, and the site will load your webpage in the background. It will then overlay a semi-transparent graphic depicting how much of the web’s population can view each section of your page without scrolling. The results aren’t particularly exciting — the further down or to the side you go, the fewer people can see it. But this will certainly be helpful for web designers.
The data is generated based on the browser size of users who visit Google.com. Google says that it found that the install rate for Google Earth increased by a whopping 10% simply by moving it 100 pixels higher on the page.

via TechCrunch

Most of us take them for granted, but web designers have to deal with a myriad of frustrating problems on a daily basis. From browsers that ignore standards to different screen resolutions, there’s a lot for them to grapple with. Today, Google has launched a new addition to its collection of Labs tools called Browser Size that’s meant to help alleivate one of these headaches.

One issue web designers face is ensuring that they keep their important content “above the fold” — you don’t want users to have to scroll down to see the hottest story or a call to action. Browser Size helps with this, by visualizing just what percentage of the Internet-browsing population can see a certain part of your page. This is related not only to screen resolution, but also how large people keep their browser windows.

Using the tool is simple: type a URL in at the top of the screen, and the site will load your webpage in the background. It will then overlay a semi-transparent graphic depicting how much of the web’s population can view each section of your page without scrolling. The results aren’t particularly exciting — the further down or to the side you go, the fewer people can see it. But this will certainly be helpful for web designers.

The data is generated based on the browser size of users who visit Google.com. Google says that it found that the install rate for Google Earth increased by a whopping 10% simply by moving it 100 pixels higher on the page.


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Developed in: Coldfusion 8, SQL Server, XML, Flash, Back Office interactive Blocks
ksg3 interactive developed a 100% customized and turnkey online shopping solution for Paul Stuart Clothing. Since site launch Paul Stuart has increased sales over 250%.

Our interactive Blocks Application included custom storefront with advanced checkout, back-office management engine with information dashboard, customer service order entry, details and processing console, advanced inventory and sales metrics, product manager with enhanced merchandising features and communication interface to name only a few.

Additional development included 3rd party integration with Chase Payment Tech, Federal Express and Paul Stuart's in-store legacy POS system.

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About ksg3 Interactive

Philosophy

At ksg3, our philosophy is extremely simple, yet very powerful. We measure our success by how successful we make our clients. We believe in developing solutions utilizing next-generation technology, with a focus on functionality, all wrapped in a compelling design. We believe in generating web traffic that not only creates demand, but also elevates brand. We understand and develop comprehensive interactive media strategies and solutions that advance your credibility in the marketplace. We believe in results and in creating interactive experiences that grow our clients' brands.

We also have a unique view of interactive marketing that helps guide us in each project:

  • Every Project should have a purpose and guide users to tangible goals.
  • Goals should be based on clearly defined business objectives.
  • Messaging should be clear, concise and creatively executed.
  • Your customer should “experience” your marketing.
  • Each organization should control its own content.
  • Search Engine Marketing is integral to a successful website.
  • Conversion is not an accident.

This approach, combined with our customer service philosophy, focuses the overall effort to ensure the success of each and every project.

Our view on customer service is extremely simple — it is everything!

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